We provide a built-in and easy-to-use visitor tracking feature for community websites on the deluxe plan, found in the "Analytics" section of the Admin Control Panel.
However, if you'd like a more detailed look into visitor tracking metrics, Google Analytics is a great free service to use. While we recommend that you consult their website for support documentation for more details, we can explain how to begin tracking your community website's visitors.
To start, you'll need to acquire the Tracking ID for your website (for help, see Google's article). It'll look like "UA-1234567-1" when you find it.
Once you have this ID handy, head over to the "Settings" section in the Admin Control Panel and follow these steps:
Click on the "Miscellaneous" tab.
Select the "Google Analytics" tab.
Place the ID into the field labeled "Google Analytics identifier."
Once you save this change, it can take up to 24 hours for Google to begin processing visitors for your website.